Chicago, IL

Matthew Hoffman

You Are Beautiful

Interviewer: Dana / Supporting Cameras: Sahm + Sam

Matthew is somewhere in between an artist and designer who’s made a name for himself as a professional positive prankster. Matthew previously worked in publication design for 11 years, but for the last 5 years he has been independent making massive scale typographic installations and running his You are Beautiful campaign with the intention of, like his other works, simply making life a little bit better.

You can find his work here:
And You Are Beautiful here:

Day 43:
Positive Pranksters

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